We are a family of full service bicycle shops located in Western Oregon. Our first shop was opened by Paul in 1977 following a bet with his roommate that he couldn't open a whole-sale account. Well Paul didn't want to lose a $5 bet, so he placed a minimum order of $1,000 in bike parts to open the account, then opened a bike shop to get rid of it. From those humble beginnings as a grad student in Champagne-Urbana, IL, Paul has continued to expand his business after relocating to Eugene in 1984. While keeping busy as a husband, father, and cycling advocate, Paul has built an empire of three shops in Eugene. Come visit us in person and meet Paul and the staff that make our shops special!