Staff
Jeff Reynolds
Partner Owner
Downtown Shop (541) 344-4105
Jeff joined us in 2015 when he and his wife moved from San Diego to Eugene “because there’s trees and water here.” As our top mechanic and store manager, Jeff has many certifications, including everything Shimano, Fox, and Avid, and has worked in every kind of bike shop, from beach-side cruiser to triathlete-specific, back when he was in San Diego.
Jeff rides a Trek Roscoe, Fuel EX 9.8, Checkpoint SL6, and a Surly Bridge Club. An accomplished photographer, Jeff studied photography at San Diego Community College. See Jeff’s art on Instagram.

Chris Norton
Partner Owner
Alder Shop (541) 342-6155
Chris started working as a part-time employee at Paul’s while still a student at the U. of O. and a star on the championship U. of O. women’s ultimate frisbee team. Like every Paul’s senior staff member, Chris is an expert mechanic and a practitioner of the Bicycle Way of Life.

Matt Ritzow
Former Owner
Downtown Shop (541) 344-4105
Matt enjoys collecting pictures of himself holding large fish that he has caught (or so he claims). He also releases all of the large fish that he allegedly catches so we have yet to see proof that he isn’t merely taking pictures of the same plastic fish in different exotic locations.
In addition to his fishing delusions, Matt for many years has been one of Oregon’s premier road racers. If you need advice about road bikes, road racing, racing tactics, the racing scene, etc. talk to Matt, whose expertise in this area is real, unlike the fish.
By the way, Matt’s father owned a bicycle shop, so he has been in the bike business since he was old enough to hold a wrench (age 3). Matt has been a key staff member at Bicycle Way of Life for over 29 years.
Matt rides a Madone 6.5, Trek Fuel EX9, and commutes daily on his Crockett.
Favorite Ride: to the nearest drift boat or fishing hole.
Virginia Xing
Former Owner, Controller
"You are one ride away from a good mood." is one of Virginia's favorite quotes. From a bookkeeper in1996 when Virginia first moved from Taiwan to Eugene, partner owner in 2013, to part-time controller in 2025, you will find her now mostly riding her gravel bike Trek Checkpoint SLR 7, her road bike Trek Émonda SLR 7, her Trek mountain bike Trek Top Fuel EX 9.9 X01, or riding Zwift during winter months. She could be found on Instagram or Zwift.

Isaac Navarro
Sales, Service, and Mediocre Bike Polo Player
Downtown Shop (541) 344-4105
Isaac can be found at the downtown shop most days or playing bike polo every Thursday underneath the Washington Jefferson bridge at 6:30pm. If you're lucky you might find him putzing around on his Chromag Wideangle tasting dirt.

Willow Holton
Assistant to the Regional Manager
Downtown Shop (541) 344-4105
Connor Reilly
Lead Technician
Downtown Shop (541) 344-4105

Ivan Hess
Sales and Service
Downtown Shop (541) 344-4105
After Ivan finished taking the professional repair and shop operation class at United Bicycle Institute in Ashland Or, he moved to Eugene in search of employment. Now he’s taking classes at LCC for product design while enjoying his love of bikes at BWOL. When he isn’t hitting the trails, you can find him at the rock climbing gym or practicing his amateur photography around town.

Nick Keane
Sales and Service
Alder Shop (541) 342-6155